Whether we like it or not, most ideas are bad ideas

Most corporations today innovate incrementally, often spending months or years working on products and inititatives that ultimately never make it to market. This behavior causes the diversion of economic and human resources that could otherwise be used to generate revenue.

Our research shows that over 70% of products and initiatives become these type of zombie ideas. This means that being capable of validating which initiatives should simply be put to end, and which ones should be pursued, becomes a key skill all organizations.

IAG helps corporations in gaining this capability, teaching your leadership and employees how to funnel ideas into profitable and successful products and services. Our program helps you bring products to market in less than half the time and save up to 86% on costs.

In 7 weeks, our instructors will lead your teams through an intensive, full-contact learning experience. All participants must run a rapid customer discovery process, which leads them to a validated or invalidated business idea.

Build and execute, or move on

Teams that don’t have a viable product are able to pivot or move on to a new project, applying what they’ve learned to their work within the company. Likewise, teams that discover they have a viable product or business model are able to move into Phase 2. During Phase 2, your teams will fine-tune the parts of the business model canvas that are the most relevant to your company’s innovation goals, while building a Minimum Useful Demo (MUD). This narrow focus helps the teams bring their ideas closer to reality.

Teams discover customer pain points and what it takes to turn their product into a must-have rather than a nice-to-have. Ultimately, the program gives employees the tools they need to drive internal innovation and foster a culture of innovation throughout your company